Measure, leading, and the return sweep
write-uptype-and-paper · 33 points · 14 comments
The scan has a 65-character measure and generous leading because the page was that size. The PDF has a 110-character measure because A4 is that size and nobody set a column.
What tires you is the return sweep: at 110 characters your eye loses the start of the next line often enough that you re-read. Leading buys some of it back, which is why a wide measure with tight leading is the worst combination there is.
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The naming point generalises. Half our bugs are a name answering a different question than its value.